Technical fault movement on the new technology products?
Increasingly, too many products out new technologies that have never been better equipped with enough features to appeal to the majority of consumers ...
That's what author Harry McCraken, experts write about the product technologies debuted more than 20 years of Time magazine, mentions in his article about the new technology products launched in recently.
Harry McCraken wrote:
When Steve Jobs with an exciting new product that's Apple, you may have noticed that he often begins with the statement "It worked." Anyone tried Apple's Mobile Me service in recent months will immediately follow the new version of the service and that in fact, it is not like the promises of Steve.
However, at least Apple has also tried to create something that would work.
I wrote about the product technology in 20 years. Increasingly, there are so many products out that new technology has not been well equipped with enough features to appeal to mass consumers. Even, sometimes they are very confusing product, which I do not how to make it work.
And when they called to help manufacturers, of course, they are very aware of the problems that I encountered.
The product launch blitz and did not complete? |
1. Culture trial
Previously, the product is labeled "beta" (trial version) must always go through a time trial run. They are just the product still being developed, and not a manufacturer or any desire to share them publicly before the community.
But the Internet age has changed all that, when the distribution of information to millions of people faster than ever.
And then, Google to support the trial version is largely meaningless above by applying them to the very terms of the common services for large users (like Gmail). Even then, Google has also turned against the deceptive advertising game trial, more reason to find that big customers are not much interested in the product is said to be incomplete.
A world in which anything can be the test also means that world is not necessarily the finished product. This is fine, if you mention the free software. However, this philosophy is the elimination of the hardware that the user had to spend hundreds of dollar amount. Even if companies do not call the hardware is a trial, in their hearts it is possible to think so.
An example of a case of Xoom tablet produced by Motorola, released in May 2 / 2011. With three of the series features highly of this product: support for 4G, Flash, MicroSD slot and card slot. Now some users have on hand more updates, others do not, of course, everyone will have an upgrade waiting for 4G. It seems only a trial version only.
Oddly, the trial of Google products seem to be more elaborate than the products that some companies claim to have improved. Such a series of Samsung Series 5 - Chromebook tablet running Google Chrome OS - it still has problems and requires a reboot. It is still a beta!
2. Easy to upgrade
Today, many deficiencies in the function of the hardware in the product is improved through firmware. The fact that the company can fix the bug in the way of hardware for the software update that turns out to be a force behind the product shipped out is incomplete. It is like as a model of a few bad encourage faculty to allow students to change their answers after the test submission.
I remember once reading a leaked email revealed that Jon Rubinstein - WebOS person in charge of HP sent a letter to its employees after the company for product launches tablet TouchPad not too attractive with the public.In the letter, he said that some of the complaints mentioned above are true, and such errors will be quickly fixed in the update than the TouchPad and inventory software for its application. However, he himself also was not nearly as sure about the possibility of HP can continue research on HP after we bought it with the original error status full or not.
3. Racing against opponents
Back in back in February. Remember, when Ford launched the Focus hatchback version 2012. But then, this model has not been to the dealer hand. And even, when it was shipped far away that even the manufacturer as well Ford can not answer to the press that when the car will be officially offered on the market.
The fierce competition in the market also makes it difficult to imagine a product like this. From the stage of product development, distribution and marketing to them is a growth-sensitive formatting and images that do not allow mistakes.
But not always so. Such as RIM. RIM shipped tablet PlayBook their BlackBerry month 4 / 2011. Immediately, the market is flooded with ads acclamation that it was kind of MTB in class the first professional to support Adobe Flash. But basically, the Playbook is nothing worth mentioning in addition features Flash support. It seems the marketing campaign for this type of MTB have been well prepared, but in itself is not made to place to place as expected.
Like PlayBook, nearly every product produced MTB in times past are for the MTB market, as a pressing urge to follow the call of the Apple iPad only. No product that actually broke MTB additional sales in the market. If an opponent of the iPad actually appear, it certainly will not rush out in the same way as existing manufacturers ...
Back to Apple. Usually, Apple constantly create products that will never satisfy all the features that users want.But even, even if it does not work that way is still a very intriguing mystery. Hard to say about the surprise that this industry brings!
Tags: Technology